I am a graphic designer that helps ideas take flight!

Laurie Lobdell

As a creative person, I often struggle with “over-designing” things.  I have so many ideas and sometimes it’s hard to scale back.  The proper utilization of white space can make a good design into a great one.  White space allows the viewer’s eye points to rest and can help establish the hierarchy of your design.


Here is a before and after example of a promotional poster.  The project was to announce the upcoming release of a collector’s edition set of books and CD’s for the two “Alice” stories.



By simplifying the design, I was able to establish a better visual hierarchy and draw attention to the most important information on the poster.  It also has a cleaner, more professional look than the original.