I am a graphic designer that helps ideas take flight!

Laurie Lobdell
Blog

Working full-time it was easy to let my blog slide, but now that I’m moving forward with my Graphic Design business, I’m making the time to post again…the blog is back!  Not sure how often I’ll post (don’t think I’ll ever be one of those “daily bloggers”) but I’ll be discussing design and marketing topics, upcoming events and specials and posting project pictures and info.

Seahawks Super Bowl quilledFirst up…the SUPER BOWL!  This quilling piece was designed and illustrated by me using a 3d paper art technique called quilling. Featuring a negative space outline of the Space Needle, the Seahawks logo, 12th Man flag and a football, this is one of the coolest pieces I’ve done so far!

 

Seahawks Super Bowl quilled2

As a creative person, I often struggle with “over-designing” things.  I have so many ideas and sometimes it’s hard to scale back.  The proper utilization of white space can make a good design into a great one.  White space allows the viewer’s eye points to rest and can help establish the hierarchy of your design.

 

Here is a before and after example of a promotional poster.  The project was to announce the upcoming release of a collector’s edition set of books and CD’s for the two “Alice” stories.

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By simplifying the design, I was able to establish a better visual hierarchy and draw attention to the most important information on the poster.  It also has a cleaner, more professional look than the original.